LOS ANGELES — The Black, Indigenous and People of Color Collective has announced a name change in conjunction with the launch of its fall webinar series, starting with “Social Media Marketing for Content Creators” on Thursday, September 9, at 4 p.m. (PDT).
The group, formerly known as BIPOC-AIC (or Black, Indigenous and People of Color Adult Industry Collective), is a fiscally sponsored project of the Peace Development Fund, a 501(c)(3) public foundation.
“In an increasingly competitive digital market, strife with censorship and the threat of being de-platformed, content creators of color face uncertainty across social media, making it challenging to drive traffic to paid premium platforms,” explained a rep. “This course will help creators develop content that illustrates their brand story and connects them with their target audience. Creators must leverage their digital presence to engage with their audiences, turning casual fans into paying subscribers.”
“Join professional content creator and social media marketer Destinee Wright for this engaging workshop to break down how to create a content plan that creates active engagers,” the rep continued. “Destinee is a sex worker, artist and entrepreneur whose work amplifies voices from marginalized communities and impacts equity. She works with small businesses, nonprofits, grassroots organizations and content creators to provide consulting services, content curation and social media strategies that connect brands with their communities.”
“She’ll share some of the tools she uses to create content strategies for her clients to increase brand awareness,” added the rep. “Topics to be discussed include establishing a brand, creating better profiles, increasing engagement, content creation and planning.”
Click here to register for “Social Media Marketing for Content Creators.”