Segpay Launches Colorful New Web Presence

FT. LAUDERDALE, Fla. — Segpay has announced the launch of a new “colorful, content-rich website” that is mobile-friendly and SEO-enhanced with “the specific goal of becoming a sales agent on its own,” noted a rep.

“Bright, bold branding highlights the easy-to-navigate site with simplified verticals and solutions,” the rep explained. “At the top of the home page, a mega navigation bar helps direct web traffic while also providing key information when deciding which processing solution is best for each specific merchant.”

The new site is now “a treasure trove of thought leadership and expert analysis provided by Segpay CEO Cathy Beardsley and her senior leadership team. Hundreds of pages of industry-specific content, columns and blogs are all searchable from the website’s homepage.”

Segpay’s signature dark blue and bright orange color palette are incorporated throughout the redesign.

“The distinctive dark blue color in the Segpay brand identity conveys trust, transparency and stability. The orange is symbolic of innovation and endurance,” noted the rep.

Segpay spent eight months working with its longtime marketing agency, Atlanta-based Creaxion and its new web development agency partners, Harmelin Media, which specializes in enhanced SEO services, and Brady Mills LLC, which led the design and development of the new site.

“The new web presence more clearly articulates the company we have become over the past 15 years,” Cathy Beardsley said. “And it positions us for exponential growth as the site was specifically designed to rank high in SEO searches and to easily help merchants decide what Segpay services suit them best.”

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